Brand Identity Design

When you think about Apple Computers or iPods, what comes into your mind? For most of us, that would be a simple silver icon or mark -- their apple-shaped, slightly eaten-looking logo. Whether you have capitalized on this or not, your customers think of your logo as the face that represents your quality, price, reputation, and ultimately your worth. Does you current logo demonstrate these qualities?

Logo Design

The most visible and well-recognized part of your visual identity is your logo.
A good logo:

is simple - easily recognized at a glance.
is distinct - easily distinguished from competitors.
is color-savvy - able to be used in full color for maximum effect.
is color-blind - beautiful even in plain black ink.
is recognizable from any angle - important when printed!
is timeless - fad-free and remaining true to itself with only minor tweaks over time.

By staying consistent with your message, its effect is increased tenfold.

Visual Identity Design

Beyond logo design, an effective visual identity requires carefully constructed consistency. A McDonald's ad in all-blue would be confusing and ineffective. By maintaining their use of red and gold (and certain fonts and sizes), their ads can be spotted instantly. I can work with you to create a visual identity guide (also known as a style book) that will help you keep your brand consistent in all media, from your business card to your website. The toughest part about branding is getting your target demographic to connect with your brand; by staying consistent with that message, its effect is increased tenfold.

Company Logo Design

I have worked with companies as large as Office Depot and UPS, and as small as the local painter. I will work within your budget to deliver a solid product that you can be proud of. Are you your own company? I have worked with dozens of small business owners that are going it alone. Do you represent a large corporation or a charity? Best Western and the University of Virginia are just a couple of the major clients that I have helped.

Logo Design in Charlottesville

Since I am based in Charlottesville, Virginia, many of my clients are local. Whether you are looking for a Charlottesville website design or some help updating your logo, I am happy to serve you! C'ville has a great need for graphic designers right now - this is the perfect time to invest in your brand, since most of your competitors are not at the moment.